Skip to Content

US Presidential candidates reaching out to youngsters online

22 May, 2015
By Allison Orr

Reaching for new young audiences through social networking and online apps is becoming increasingly competitive among those vying for the nomination for the US Presidency in 2016.  They are trying to reach out to younger voters by connecting with them through their favourite online haunts, like Snapchat and Instagram.

Democrats candidate Hillary Clinton joined instagram in June, and in less than an hour had gained almost 10,000 followers.  Instagram has 300 million users, with 44 per cent of 18-29 on Instagram.  Clinton,s first post was a series of pantsuits in red, white and blue, poking fun at her own partiality for pants suits.

When Jeb Bush launched his candidacy in June, it was featured as a live story feature on Snapchat, as a way of reaching out to the key constituency of young voters aged 18 to 34 who are the majority of Snapchat users.

In January, Rand Paul participated in an interview with CNN via Snapchat, which they described as “the first interview with a US law maker via Snapchat”.  Given that Snapchat was originally devised as a service to deliver messages that would then disappear, it doesn’t really lend itself to meaningful political engagement.  In addition, CNN filmed both Senator Paul and the interviewing journalism, so the Snapchat aspect of the interview was incidental.  But then again, even if it was a gimmick, it still received coverage with that young demographic, which is the intended purpose.

Previously published in undefined.

More Articles