No trademark for 'tweet'04 September, 2009
|By Allison Orr|
Microblogging website Twitter has failed in its attempt to trademark the term "tweet". According to the company’s Founder, Biz Stone, Twitter has become "uncomfortable" with the use of the word in similar applications and the attempt to trademark the term is to protect the name and the brand.
However, the term has become too common and the application was rejected very quickly because other companies have already applied for terms close to "tweet". This will be welcome news for the many related companies who already have the term tweet in their name, such as Tweetdeck, Retweet, Cotweet and Tweetphoto.
While the term may have become valuable, it appears that the tweets themselves are not. A new study has found that forty per cent of tweets are "pointless babble". In a random sample of 2000 tweets by Pear Analytics in the US, tweets were divided into categories of news, spam, self-promotion, pointless babble, conversational and pass-along value. The category of pointless babble accounted for the most tweets while tweets from mainstream news outlets the least.
Pear plans to undertake this survey every quarter to identify trends on Twitter.