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The Liberal Party sees the Internet as their saviour

21 April, 2008
By Allison Orr

After losing the Federal election in 2007, putting it out of govenment in all states, the Liberal Party of Australia is looking for ways to reinvigorate itself and build membership, particularly among younger Australians. 

According to an article in the Sydney Morning Herald, the it is preparing an "Internet blitz", after recognising that a failure to embrace the Internet in the 2007 election campaign was a mistake and that John Howard's stilted appearances on YouTube may have done more harm than good.

The Liberal Party is looking at approaches taken by other conservatives around the world, including British Tory leader David Cameron, who has enthusiastically embraced Facebook to communicate with the public.

A new Liberal interactive online forum is due to be unveiled at the Victorian State Council meeting later this month. The forum will allow members to engage with party elders on issues such as housing affordability, national security and the environment through chat rooms.

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