New study shows Australians turning off TV for Internet08 April, 2008
|By Allison Orr|
Research undertaken by Neilsen Online and released last week shows that Australians are watching less television but spending more time online. The research shows that on average, Internet users spent 13.7 hours a week online compared to 13.3 hours in front of the television. The difference in time is very small, but shows a change in people’s media habits from 2006 figures.
Previous research showed that use of all media, TV, Internet, print and radio, had been growing simultaneously as people used more than one medium at once. But the new figures show that this is no longer the case, indicating that people are sacrificing one medium for another.