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New poll says traditional journalism 'out of touch'

26 March, 2008
By Allison Orr

A new poll undertaken collaboratively by We Media and Zogby International has found that two thirds of Americans (67%) believe traditional journalism is out of touch with what Americans want from their news.  However, three quarters (75%) of the respondents believe the Internet has had a positive impact on the quality of journalism.

The interactive poll of 1,979 adults in the US was conducted in February 2008 and is the second annual survey of its type.

The survey also shows a move away from traditional news sources such as newspapers and TV to the Internet, particularly among young people, referred to as “digital natives” in the report.  This is a similar finding to the recent Pew poll.

Nearly half of respondents (48%) said their primary source of news and information is the Internet, that number is higher among those aged between 18 and 29 (55%).  Only those aged 65 and older favour a news source other than that Internet, with a third (35%) of this age group citing television as their main news source.

Most respondents (86%) regard websites as an important source of news and information, and surprisingly, nearly a third of respondents (32%) regarded websites as more trustworthy than traditional media sources.  However only 1% of respondents regarded blogs as their most trusted news source.

For detailed results and a methodological statement on the poll, go to the Zogby website.

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