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New Pew Report: Internet’s Broader Role in Campaign 2008

20 March, 2008
By Allison Orr

A new report from the Pew Internet and American Life Project finds that the Internet is living up to its potential as a major source for news about the presidential campaign.  Nearly a quarter of all Americans (24%) say they regularly learn news about the campaign from the Internet, which is almost double the percentage from a comparable point in the 2004 campaign. 

It is noteworthy that the online news sources most often cited by the 24% are the mainstream news sites such as MSNBC, CNN and Yahoo.

Not surprisingly, the trend is particularly prevalent among those aged 18 to 29 years, with the age gap in campaign news sources widening over the last few years.  Older Americans are still more likely to turn to traditional news sources for campaign information, such as television and newspapers.  Young people are also getting campaign information from social networking sites such as MySpace and Facebook, an activity limited almost exclusively to young people.

Read the full report: Internet’s Broader Role in Campaign 2008

You can read previous reports for comparison here.

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