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New ACMA Report: Media and Communications in Australian Families 2007

25 January, 2008
By Allison Orr

The Australian Communications and Media Authority (ACMA) has released a new report, Media and Communications in Australian Families 2007 which provides an in depth analysis of children' use of electronic media and the way parents mediate that use.  The research involved two studies: one which surveyed families in Australia with children aged between 8 and 17 to study in depth children's use of electronic media and the way parents mediate that use; and the other which reviewed the academic literature in this area.  The study covered Internet, free-to-air and subscription television, radio, mobile phones and games.

The study found that Australian families are technology rich, with most families having three or more televisions, and three or more mobile phones.  Almost every household has a DVD player.  Nine in ten Australian families have an Internet connection.  Families appear to be more connected than households generally.

Television is still the electronic medium that takes up the most of children's time, with those aged between 8 and 17 spending about 2 hours a day watching TV.  But the Internet is taking an increasingly significant place, with those in that age group spending an average of an hour and a quarter a day on the Internet.  However, children demonstrate a balanced attitude to the use of electronic media and when given a preference would rather do non-media activities and socialise with other people.

To read the media release: Australian families with children are 'media-rich'.
To read the summary: Media and Communication in Australian Families 2007, Overview
To read the full report: Media and Communication in Australian Families 2007

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