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Making the Internet carbon neutral

22 January, 2008
By Allison Orr

An environmental consulting and technology startup, MoveNeutral, is trying an innovative scheme to flight climate change by making the Internet carbon neutral.  You can visit their website to gain access to a snippet of code, which will display an image with proclaims "Carbon Neutral Certified Site".

Charles Wagner, the President of, describes how it works: "Our engineering team estimated the carbon cost of the average page request on a server, the cooling of the server, and the flow of information to the user through various hubs and interconnects. When sites install the code snippet, we monitor their traffic and we will purchase carbon offsets corresponding to each page view".

According to their website, they have offset 114,651 pounds of CO2 since November last year. plans to pay for their costs through sponsorship and consulting.

For more information on how it works and how they do their calculations, visit

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