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Internet political performance indicator for US presidential candidates

04 September, 2007
By Allison Orr

A private US consulting company, Spartan Consulting, has released an Internet Political Performance Index for the 2008 US Presidential candidates.

It will use 650 qualitative factors to determine the level of interest a candidate is generating online.  The factors come from measuring numeric values on the Internet such as social network outreach, website traffic, blog presence and others.  The overall score reflects a candidate‚Äôs ability to connect and reach people online.

"This can be compared to counting the number of digital yard signs and bumper stickers posted for each candidate on the Web," said Ryan Vartoogian, President of Spartan Internet Consulting.

Spartan Consulting say the Index has been developed in response to the growing importance of the Internet in the political process.  "In the 2008 presidential election and beyond, the Internet will play a dramatic role in shaping the decision support mechanism for voters," said Vartoogian.

Weekly results will be published every Thursday showing charts comparing the position of each candidate.  The latest results, for 30 August, show Barack Obama at the top, followed by Hillary Clinton and Ron Paul.  The party breakdown shows that the Democrats are far ahead in their use of the Internet.

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