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New Report: Creative Destruction: An exploratory look at news on the Internet.

29 August, 2007
By Allison Orr

This new report, by Thomas Patterson from the Joan Shorenstein Center on the Press, Politics and Public Policy, looks at the trend in Internet-based news traffic in the US, as people move to online news.  It is an examination of traffic to 160 news-based websites over a yearlong period up to April 2007

The results from the research show that “the Internet is redistributing the news audience in a way that is pressuring some traditional news organisations,” as the sites of the major non-traditional news disseminators, including bloggers, are growing faster than traditional news organisations.  Additionally, because the Internet reduces the influence of geography on people’s choice of news source, it favours “brand names” over smaller local news organisations, which are growing slower than national “brand name” sites. 

Read the full report: Creative Destruction: An exploratory look at news on the Internet

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