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New Report: The Blogging Revolution: Government in the Age of Web 2.0

04 July, 2007
By Allison Orr

In this new report from the IBM Center for the Business of Government, Dr David Wyld, from Southeastern Louisiana University, examines the phenomenon of blogging in the age of Web 2.0.  Wyld describes a seachange in which the web has become a truly participatory media.  He finds that blogging is growing as a tool for promoting online engagement of citizens both online and offline.

The report also includes a set of lessons learned from the experience of veteran bloggers and a checklist of best practices for public managers, including the following top 10 tips for blogging for public sector officials:
Tip 1: Define yourself and your purpose.
Tip 2: Do it yourself!
Tip 3: Make a time commitment.
Tip 4: Be regular.
Tip 5: Be generous.
Tip 6: Have a "hard hide".
Tip 7: Spell-check.
Tip 8: Dont give too much information.
Tip 9: Consider multimedia.
Tip 10: Be a student of blogging.

While the examples and the data are totally US in focus, the report is a useful resource for public officials looking to understand the phenomenon and practicalities of blogging.

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